Ikea Value And Quality Design Campaign

Created by Nicole Berke, these series of magazine ads communicate to the consumer the value and high quality of design found in Ikea’s products while mimicking the design of Ikea’s in-store tags.


Created by Nicole Berke, these series of magazine ads communicate to the consumer the value and high quality of design found in Ikea’s products while mimicking the design of Ikea’s in-store tags.


Ikea wants to help you find the right TV solution in three simple steps. You just need to choose the Size & type of your tv, select the Activities you will also use your TV solution for and the Look you want.



Find your ideal TV solution at Ikea.
Remember the problem Chiara from New York shared with us? Do you have the same problem or don’t find a cover that fits your stile?
Thanks to the Help! KRAMFORS Sofa post, and specially to Nev’s comment, we found out that there is an Australian company specialized in Ikea Sofa Covers.

At Comfort Works you will find custom covers for Ikea’s KARLANDA Sofa, EKTORP Sofa and KRAMFORS Sofa. You can also choose among a great selection of solid, pattern, stripe and floral fabrics. It’s going to be very hard to just pick one!
And the best part is that slipcovers on models like NIKKALA, EKERKOG and KLIPPAN are on its way.

Good news everyone! We just opened a facebook page! I hope you enjoy this opportunity to interact with us and the rest of our readers. Don’t be shy… Comment, suggest, share.
Take a look at our facebook page and don’t foget to Like us… because we already like you.

Advertising agency TBWA\Istanbul created this original campaign for those who need some extra space to store her lovely shoes and his… lets just say not so lovely shoes.
More photos of the campaign at I Believe in Advertising

The Besta Burs TV Unit and Wall Shelf are now also available with a high gloss finish in grey.
I personally LOVE the red one, but I think that the grey version is also going to be a hit. It looks really sophisticated!
Price of the combination: $349.00

The Vienna Furniture Museum presents The Ikea Phenomenon, an exhibition about Ikea, not by Ikea, that pays tribute to a phenomenon that has changed our lifestyles with mass produced designs in a way that nobody else has ever managed.
The exhibition shows Ikea furniture designs from the 1950s to the present and examples of international and Scandinavian design that served Ikea as inspiration.

Here are some interesting/curious facts I read on the press release:
IKEA was founded in 1943 by the then 17-year-old Ingvar Kamprad. To begin with he sold stationary, stockings and other everyday items, and only added furniture to his stock in 1948. The name IKEA is an acronym comprising the founder’s initials and the first letters of his father’s farm, Elmtaryd and his Swedish hometown, Agunnaryd. It was in the 1970s that the business began its transformation into one of the world’s largest furniture companies.
For IKEA, design is one of the central elements in the implementation of the idea of creating functional and well designed furniture that can be afforded by as many people as possible. This idea is based on such concepts as “Beauty for all” (Ellen Key 1899), concepts that date back to the 19th century reform movements and that are still manifest today in the “Swedish Model” of a modern society that focuses on family and social well-being.
Find more about the exhibition here.
Via Cool Hunting

I found this amazing hack in a spanish blog and I just had to share it with you.
Actually it is more like a repurpose…
You just need to instal four Malm Nightstands (adapt the quantity to your needs) to create this working space with drawers and an open shelf to store books, magazines, etc.
Great solution for small spaces.
Via Ministry of Deco

This is just an idea/prototype… But wouldn’t it be great? Just placing the white square down where you want to see the piece of furniture and hold your iPhone up to see how it would look there?
Rocío really like the Decode Clock and decided to try to make it herself using a SKALA Tray and TAJMA Wall Clock.

The result is really impressive. The numbers in the original clock are in english, so she decided to translate them into spanish using transparent stickers to put them on the tray. She kept the minute needle and made a custom needle for the hours using black colored cardboard.
You can read the whole process (in spanish) at x4duros.com