The Ikea Blog

Homemade is Best CookBook

October 5, 2010 ~ Other

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Ikea just released a cookbook in Sweden titled Hembakat är Bäst, meaning Homemade is Best, in which the recipes are two images: one of the ingredients and one of the finished item.

Here are some words from agency Forsman & Bodenfors:

As part of IKEAs kitchen appliance campaign we made a book about baking. It was the perfect way to ensure a connection between IKEAS kitchen appliances and one of the best things you can do in a kitchen: baking. Biscuits, buns and cakes from great traditional swedish recipes. The fact that we let ourselves be inspired by high fashion and japanese minimalism rather than ordinary baking photos with a chequered table cloth in the background just made the project more fun.

All the images of the book have been styled by Evelina Bratell and photographed by Carl Kleiner.

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Check out all the photorecipes.

Comments

January 12, 2012

[...] E esse não foi o primeiro trabalho da dupla para a Ikea não. Em 2010, eles também produziram as fotos do livro de receitas da marca, Homemade is Best.  [...]

February 12, 2012

These photos are lovely. I love the influence of Japanese minimalism.

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