The Ikea Blog

Homemade is Best CookBook

October 5, 2010 ~ Other


Ikea just released a cookbook in Sweden titled Hembakat är Bäst, meaning Homemade is Best, in which the recipes are two images: one of the ingredients and one of the finished item.

Here are some words from agency Forsman & Bodenfors:

As part of IKEAs kitchen appliance campaign we made a book about baking. It was the perfect way to ensure a connection between IKEAS kitchen appliances and one of the best things you can do in a kitchen: baking. Biscuits, buns and cakes from great traditional swedish recipes. The fact that we let ourselves be inspired by high fashion and japanese minimalism rather than ordinary baking photos with a chequered table cloth in the background just made the project more fun.

All the images of the book have been styled by Evelina Bratell and photographed by Carl Kleiner.






Check out all the photorecipes.


January 12, 2012

[...] E esse não foi o primeiro trabalho da dupla para a Ikea não. Em 2010, eles também produziram as fotos do livro de receitas da marca, Homemade is Best.  [...]

February 12, 2012

These photos are lovely. I love the influence of Japanese minimalism.

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