Ikea Brooklyn
August 29, 2008 ~ Other
To promote the new store that just opened in NYC Brooklyn, Ikea decided to place a giant Ikea box in the middle of the city.
Inside de box you find a studio apartment of 20ft x 20ft decorated with ikea products. To make it even more fun they wrote what the box includes on the side.
Via materialicious
Comments
And again… pinging on the “Box” concept. I love IKEA’s marketing, genuinely fresh.